aBlogtoWatch, founded by Ariel Adams in 2007, is one of the most prominent online platforms dedicated to watch enthusiasts and collectors. It serves as both a consumer resource and trade publication, focusing on educating and connecting watch lovers from around the globe. The website features a wide array of content, including in-depth watch reviews, news on the latest watch releases, and articles covering brands, trends, and horological craftsmanship.

With a strong emphasis on community, aBlogtoWatch connects a diverse audience that spans across 202 countries. The platform prides itself on representing the voices of watch collectors and operates with an independent editorial approach. While not strictly a journalistic publication, aBlogtoWatch offers a blend of expert opinion and thoughtful reviews, aiming to help readers make informed decisions about their next timepiece purchases.

Over the years, the site has grown into a trusted voice in the watch world. It covers everything from luxury watches to smartwatches, catering to a broad spectrum of watch enthusiasts.