Andrew Morgan is a prominent figure in the watch community, known for his engaging and informative content on horology. After leaving his position at Watchfinder, where he was a significant contributor, he transitioned to creating his own YouTube channel and online presence. This move allowed him to explore a broader range of topics and styles while maintaining his signature humor and insightful commentary.

Morgan's channel showcases a variety of content, including watch reviews, discussions on industry trends, and personal insights into watch collecting. He emphasizes a down-to-earth approach, focusing on real-world experiences and practical advice for both seasoned collectors and newcomers. His ability to demystify the often complex world of luxury watches has resonated with viewers, earning him a loyal following.

Andrew's engaging style has also garnered attention for its critique of luxury watch marketing, often bringing humor to the absurdities within the industry. His aim is to create a community where watch enthusiasts can share knowledge and appreciation for horology.