Ben's Watches, founded by Ben Cook, has quickly gained recognition in the watch enthusiast community, particularly through platforms like TikTok and Instagram. His videos appeal to a wide range of viewers, from high-end collectors to those on a budget, promoting the idea that horology is for everyone.

Ben’s journey into watches began with a deep interest in accessories from a young age, starting with G-Shocks. After entering the professional world, he began to build a more serious collection, eventually making the leap into online content creation. His engaging and educational style has made him a trusted voice in the world of watches, leading to collaborations with well-known brands and coverage in major publications like GQ and Esquire.