CRM Jewelers, a family-owned luxury boutique located in downtown Miami, has built a strong reputation for selling high-end watches and jewelry, including brands like Rolex, Patek Philippe, and Audemars Piguet. Founded in 2012 by Carlos Marcelin, CRM Jewelers initially started with a small collection of luxury watches. Today, it has grown into a globally recognized brand with a large social media presence, particularly on YouTube and Instagram, where they regularly post educational content about luxury timepieces and jewelry.

Carlos's vision for CRM Jewelers was inspired by his family's passion for jewelry, which he combined with a focus on transparency and excellent customer service. His brother-in-law, Dan Alvarez, later joined the business to help expand its online presence. Together, they emphasized the power of social media, particularly Instagram and YouTube, as vital tools for growth, with their videos often going viral, like the famous Cuban link chain video.

The company prides itself on cultivating long-term relationships with clients by offering an authentic, personalized experience. Their social media presence not only showcases their products but also gives viewers behind-the-scenes looks into the family business, helping to foster a loyal global following.