KOV is run by Jasper Lijfering, a prominent watch dealer. The channel primarily focuses on luxury watches and the broader watch-dealing industry. Content on the channel includes detailed reviews, insider insights, and interviews with collectors, dealers, and brand representatives from all over the world. The videos provide a behind-the-scenes look into the watch world, offering expert perspectives on both vintage and contemporary timepieces. The channel is known for its high production value, featuring visually engaging content created in collaboration with professional studios.