Nico Leonard is a well-known luxury watch expert and founder of Pride & Pinion, a boutique watch dealership based in Belfast, Northern Ireland. Originally from the Netherlands, Nico developed a passion for watches early in life, which eventually led him to launch Watches NI in 2017. The business rebranded as Pride & Pinion in 2019 and quickly became Ireland's only dedicated luxury watch boutique, known for offering high-end timepieces from brands.

Pride & Pinion caters to a broad audience—from first-time buyers of entry-level watches like Casio G-Shocks to collectors seeking rare, high-end luxury watches. They provide services like buying, selling, sourcing, and servicing timepieces, maintaining a reputation for honesty and expertise. The flagship store, located in the Merchant Hotel in Belfast, offers clients a private and tailored shopping experience.

Nico has also built a massive online presence through YouTube, where he discusses watches in a candid and often humorous style. His channel, rebranded under his personal name, features critiques, reviews, and entertaining takes on celebrity watch collections. His straightforward approach and engaging content have made him one of the biggest watch influencers globally​.