Phil Reid is a former banker turned full-time luxury watch dealer and YouTube content creator, who has built a strong following within the watch-collecting community. Known for his insightful takes on timepieces, Reid shares his passion for watches, showcasing a variety of luxury brands such as Rolex, Audemars Piguet, and Tudor. His journey into the world of horology began after leaving his corporate career to pursue his passion for timepieces, transitioning into watch dealing and creating content about his experiences.

On his YouTube channel, Reid offers in-depth discussions about his personal watch collection, industry insights, and tips for watch enthusiasts. He emphasizes accessibility and transparency in the luxury watch market, often sharing the stories behind his acquisitions and sales. His content appeals to both seasoned collectors and newcomers to the hobby, as he breaks down complex watch details in a relatable and engaging manner.