Roman Sharf is the founder of Luxury Bazaar, a prominent online destination for luxury watches and jewelry. He began his journey in the watch industry while working at Deutsche Bank as a vice president. Initially, he helped a friend sell luxury watches on eBay, which piqued his interest and led him to venture into this market. After three years of balancing his bank job and the growing watch business, he decided to fully commit to the watch trade, bringing in a partner and launching Luxury Bazaar​.

Luxury Bazaar offers a vast range of timepieces, from affordable brands like Timex and Seiko to high-end luxury watches from renowned brands such as Rolex, Patek Philippe, and Audemars Piguet. Roman emphasizes that a genuine passion for watches transcends price points; collectors should buy what resonates with them, regardless of cost​. The company's inventory includes both contemporary and vintage pieces, catering to a wide spectrum of collectors​.

Sharf is also known for his presence on social media and YouTube, where he shares insights about the luxury watch market, tips on collecting, and industry trends. His approach combines a deep knowledge of watches with an understanding of market dynamics, aiming to educate and engage both novice and seasoned collectors alike​.