Swiss Watch Expo is a prominent retailer specializing in pre-owned luxury watches, particularly known for its extensive inventory of Rolex timepieces. Founded in 2009 by Victoria Rokhlin and Jake Rokhlin, the company transitioned from a jewelry business to focusing exclusively on watches, quickly establishing a significant online presence​.

The company's headquarters in Buckhead, Georgia, features a modern showroom. Swiss Watch Expo emphasizes a hands-on approach, offering a full-service operation that includes a watchmaking service center equipped with state-of-the-art tools and a team of experienced watchmakers​. Their commitment to quality is evident in their 18-month warranty on all purchases and a rigorous inspection process for incoming watches, ensuring that only those in excellent condition are sold​.

In recent years, Swiss Watch Expo has experienced significant growth, driven largely by their expertise in sourcing luxury brands. The company prides itself on competitive pricing, transparency, and a robust online shopping experience, serving customers globally​.