Swiss Watch Gang is a well-known platform in the luxury watch community, founded and led by Marko Koncina in 2016. Initially beginning as an Instagram page, the platform has evolved into a YouTube channel and a social media presence that reaches hundreds of thousands of watch enthusiasts each week. Swiss Watch Gang primarily focuses on showcasing high-end and independent watchmakers, with a particular emphasis on detailed reviews and videos that highlight rare and artisanal watches.

Marko's passion for horology and his entrepreneurial spirit led him to leave behind other jobs, such as waiting tables, to pursue his love for watches full-time. His breakthrough came after collaborating with a video production team, allowing him to create high-quality, visually stunning content. Swiss Watch Gang's reviews are now renowned for their in-depth coverage of rare and haute horology pieces.

Marko's journey is also one of perseverance, as he has continually improved his content by learning about photography and videography. His deep appreciation for watchmaking and craftsmanship shines through in his content, and he now enjoys a close relationship with several watch brands and a loyal audience of collectors and enthusiasts.

Swiss Watch Gang has become a trusted voice in the world of luxury watches, offering high-quality video production, photography, and genuine insights into the art of horology