Theo & Harris, founded by Christian Zeron, is an online platform and business that centers around the world of vintage watches. The company was initially launched as a retail outlet for vintage timepieces, offering carefully curated collections, and has evolved to include a strong media presence through YouTube and social media.

Christian Zeron, the face of Theo & Harris, stands out for his personal and relatable approach to watch collecting, combining education with entertainment. His YouTube channel features discussions about watches, trends in the luxury watch market, and interviews with key figures in the industry. Zeron’s content is known for being youthful and often critical, but always focused on storytelling and offering an accessible entry into the often niche world of horology. This mix of personal engagement and informative content has helped grow Theo & Harris’s community​.

In terms of business, Theo & Harris differentiates itself by offering not just products but also a connection with its audience. Zeron’s hands-on approach to YouTube has fostered trust with customers, as he regularly engages with them through vlogs, live Q&A sessions, and behind-the-scenes content, helping to break down the exclusivity of luxury watches​.

The company has also collaborated with luxury accessory brands like Jean Rousseau to offer high-quality watch straps, further diversifying its product offerings​.

Zeron is vocal about his journey as an entrepreneur, discussing the challenges he faced, such as seeking a partner early on, and how he has learned to rely on his growing team to build the business into what it is today.