TheWatchGuys is a YouTube channel and platform dedicated to exploring the diverse world of horology. Founded during the COVID-19 pandemic lockdown, the channel is hosted by Damian Butt, who shares his passion for watches through engaging content that includes reviews, personal anecdotes, and in-depth discussions about the history of various timepieces in his eclectic collection​.

The channel aims to break down the often intimidating barriers of watch collecting, offering a non-pretentious and friendly approach to horology. Content features a wide range of watch brands, including both luxury and more affordable options, along with personal recommendations​.