TickingTimeTom is a YouTube channel run by Tom, who enjoys discussing watches in an easygoing, accessible manner. The content primarily consists of watch reviews, comparisons, and personal insights about various timepieces. His channel appeals to a wide range of watch enthusiasts, from beginners to seasoned collectors, with a focus on both affordable and luxury brands.

Tom's content creation style is laid-back and engaging, allowing viewers to relate to his personal watch journey. He covers a mix of vintage and modern watches, with a strong emphasis on making horology more approachable. The channel's appeal lies in its blend of informative content with a relaxed, friendly presentation.