TimePieceTrading, founded by Neel Alwani in 2018, is a Miami-based luxury watch trading company specializing in high-end brands. Neel's background in the family jewelry business fueled his passion for watches, leading him to establish a firm that emphasizes personal relationships and client trust.

The company's growth is notable, with significant success attributed to a focus on transparency and authenticity in a market often perceived as opaque. TimePieceTrading gained recognition through its engaging YouTube channel, where Neel and his team share insights into the luxury watch industry, including market trends, reviews, and the process of buying and selling watches​.