TraxNYC is a prominent jewelry firm located in Manhattan’s diamond district, known for its custom pieces and a wide selection of diamond and gold jewelry. Established in 2005, the company specializes in creating bespoke jewelry tailored to clients’ unique specifications, making it a popular choice for those looking for personalized adornments​.

The brand prides itself on its dedication to craftsmanship and creativity, often highlighting unique projects completed by its team. For example, they have undertaken extraordinary commissions, such as creating a fully solid gold bottle for a major energy drink brand, showcasing their ability to handle complex and high-value projects​. Additionally, TraxNYC provides a platform for individuals to express their personal style through their diverse collections, including custom grillz and high-end jewelry for celebrities​.

TraxNYC's online presence includes a blog where they share insights on jewelry trends, care guides, and detailed information about various types of jewelry. This educational approach helps clients make informed decisions, whether they’re choosing engagement rings, chains, or luxury watches.