Vookum, founded by Tyler Mikorski, is a luxury watch dealership and brand known for selling high-end timepieces like Rolex, Audemars Piguet, and Patek Philippe. Tyler began his entrepreneurial journey in his teens, hustling in New York’s Diamond District and developing relationships with other dealers to flip watches. Over time, he has built a highly successful business and social media presence.

Vookum gained significant popularity on TikTok, where Tyler showcases his expertise in watch trading, often sharing videos of negotiations and sales. His entertaining content has garnered millions of views and nearly 2 million followers. In addition to TikTok, Tyler also runs a YouTube channel and an Instagram account where he shares his luxury lifestyle and watch-related content.

Mikorski's ability to rapidly flip watches for profit, often making deals in minutes, is central to his success. His brand is not just about selling watches, but also about educating potential watch dealers on the nuances of the industry through his entertaining social media content.

Vookum has grown into a business generating significant revenue, with sales possibly reaching seven figures annually. Tyler's youthful energy, entrepreneurial skills, and deep knowledge of the watch market have made him a prominent figure in the luxury watch space, especially among Gen Z enthusiasts.