Watchfinder & Co. is a premier online retailer specializing in luxury watches. Established in 2002, the company has gained a reputation for its extensive selection of high-end timepieces, offering both new and pre-owned options from top brands like Rolex, Omega, and Patek Philippe. Their commitment to quality is reflected in their meticulous refurbishment process, which ensures each watch meets high standards before being offered for sale.

In addition to their retail services, Watchfinder & Co. operates a highly regarded YouTube channel, which serves as an educational platform for watch enthusiasts. The channel features a diverse array of content, including in-depth reviews, historical insights, and interviews with industry experts. This engaging format allows viewers to deepen their understanding of horology while discovering new watches​.

The YouTube channel is praised for its high-quality production and informative approach, making it accessible to both newcomers and seasoned collectors alike. With a dedicated team of presenters who share their passion for watches, Watchfinder & Co. effectively combines entertainment with valuable knowledge, fostering a vibrant community of watch lovers