Watchtrader & Co is a well-known luxury watch dealer and content creator that focuses on buying, selling, and trading high-end watches. Based in the UK, they operate both online and through physical boutique locations in cities like Newcastle and London. Their YouTube channel features in-depth videos about watch market trends, luxury watch reviews, buying guides, and tips on maintaining and valuing timepieces. The channel often highlights iconic brands like Rolex, Patek Philippe, Audemars Piguet, and others.

The content is tailored to both seasoned collectors and those new to the world of luxury watches. Watch Trader & Co also provides updates on the value of specific models, helping viewers understand the financial aspects of collecting watches. Whether you're looking to make an investment or simply appreciate horology, their channel offers valuable insights for enthusiasts​.