A Blog to Watch (ABTW), which started out as a small blog has growth into a leading online resource for watch enthusiasts, providing comprehensive coverage of luxury timepieces and the watch industry. Founded by Ariel Adams in 2007, the site features detailed reviews of high-end watches, news on the latest industry trends, and in-depth insights into watch design, craftsmanship, and technology. ABTW covers a wide array of watch brands, from renowned names like Rolex and Omega to emerging independent watchmakers. The site also offers educational articles, buying guides, and interviews with key figures in the horological world, making it a valuable resource for both novice watch lovers and seasoned collectors. Known for its expert analysis and hands-on reviews, ABTW aims to foster a global community of watch enthusiasts by making the often exclusive world of luxury watches more accessible. Additionally, the site frequently hosts giveaways, giving readers a chance to win premium timepieces.